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Naza eSport

A visual world that brings a team to life.

Past project

A purple and gold identity across match posters, tournament announcements, comics and a jersey for an eSports project.

My role: Contribution to communication and partnerships
Sector: eSports
Project status: Past project

Purple and gold Matchday poster for Capricarolesque versus Ninjas in Pyjamas. — Match poster — Team Capricarolesque / Ninjas in Pyjamas.

The starting point

The Naza eSport project brought together graphic design, social media content and a website. The surviving work bears the Team Capricarolesque name and shares a common visual world around eSports.

The solution

I contributed to designing and producing match posters, tournament and commentator announcements, a winner graphic, comics and a jersey. Purple, gold and the bunch-of-grapes emblem connect the different formats.

Approach & tools

The communication used landscape compositions, vertical social media formats and square posts. The comics added storytelling and humour. The gallery brings together the retained graphics and jersey mockup. I also helped seek sponsors and took part in negotiations with brands for potential partnerships.

The project in practice

The posters present matches and tournament highlights, while the comics tell the story of the team’s preparation. The project also included Instagram and TikTok content, short humorous clips from Twitch streams and a website that is no longer available.